Case study | Heathrow

£5.9 million

saved by members sharing

12,071

tonnes of CO2 saved by members

61.5 million

million miles saved
by members

9,070

members registered

Heathrow’s car sharing scheme has been running for over 10 years, and in 2007 the airport partnered with Liftshare, who introduced an online car sharing platform for the airport. The partnership has led to Heathrow having a very successful scheme; seeing 7,783 colleagues register to share their journey, with 2,302 of these confirmed as sharing on a regular basis.

Heathrow chose Liftshare as they were able to tailor their software to meet the airport’s needs. Their flexible approach also enabled the migration of data from the old system to the new with ease. Heathrow’s previously complicated system had been made easy and was saving the airport hours of time each month; giving the capacity for staff to now effectively market car sharing, engage with colleagues and, more importantly, encourage behaviour change.

With car parking being limited at the airport, Heathrow introduced designated carshare bays, knowing that this would be an incentive to encourage colleagues to change their travel behaviours. To further break down barriers, the airport set up a guaranteed ride home scheme, offering a taxi to anyone car sharing that subsequently had to get home in case of an emergency.

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